WooCommerce the Best Option for WordPress Websites

Whether you’re new to the world of eCommerce, or you’ve been using some type of digital sales platform for years, it’s important to know as much as possible about the different eCommerce resources available.

 

On paper, the most popular eCommerce platform is WooCommerce, with over 53,000,000 downloads - that’s a lot of online shopping!

 

It’s important to understand that quantity doesn’t always mean quality. Just because the numbers are there, does that mean WooCommerce is the best eCommerce platform to fit your needs? Let’s take a look at some of its biggest benefits, and some drawbacks you should consider before using it.

 

Is it Cost-Effective?

 

There are some serious pros and cons when it comes to how much money you’ll send with WooCommerce. If you opt for the basic store, you can get away with running it fairly inexpensively. In fact, you can use the free template for WooCommerce called Storefront. We’ll talk more about that later in the article.

 

But, if you want a few bells and whistles (and you want your store to look more professional), you’ll likely have to purchase some add-ons and extensions. The good news? No matter how expensive these extensions are (they can run anywhere from about $30 to nearly $200), they integrate into the WooCommerce platform flawlessly, giving your store a sleek design with special features your customers will undoubtedly appreciate.

 

Does it Look Good?

 

Obviously, you want your digital storefront to look professional. But, it should also be a reflection of your brand, and what you’re planning on selling. WooCommerce is the top eCommerce platform for customization. So, whether you’re selling digital or physical goods, your store will offer a sense of professionalism that will help your products to sell faster.

 

If you already have a WordPress.org site, you can smoothly integrate your WooCommerce store by installing a plugin. It’s an easy, streamlined way to have a consistent look throughout your site and store.

 

The “official” theme of WooCommerce is a template called Storefront. We already covered that you can use this template for free, but what does that include? Because Storefront was created by WooCommerce developers, the integration between the theme and any plugins you want to add is essentially seamless.

 

That doesn’t mean you’re limited in the extensions or plugins you want to use. Depending on the features you want (and what you’re willing to spend), you can choose a plugin that isn’t specifically created by WordPress or WooCommerce. Most of them are designed to be integrated just as seamlessly. In fact, you can use any of the over 300 premium extensions to really make your store stand out. Some of the most popular extensions include:

 

  • PayPal
  • Amazon Payments
  • MailChimp
  • Stripe

 

The possibilities are truly endless when it comes to the extensions you can choose from. So, whether you want to be able to add reviews to your site to show your customers what others are saying, or you want to calculate specific shipping costs per individual customer, you can make it happen fairly easily.
 

Is it Easy to Use?

 

Because so many people use WooCommerce and operate their businesses from the platform, it’s safe to say it’s one of the more user-friendly eCommerce options. If you already know how to operate a WordPress site, you’ll likely find WooCommerce to be the easiest option for your storefront.

 

But, even if you’ve never designed anything on WordPress, WooCommerce is still incredibly easy to use, thanks to its premade templates and fully-integrated extensions.

If, by chance, you do run into trouble, the WooCommerce “Happiness Engineers” are always available to help. It’s the company’s customer service team, determined to live out their motto: “We believe in making the web a better place.” This team works across 69 different countries and speaks over 80 different languages. They’re available to help you whenever you need it most. That’s the beauty of the open-source software system. Everyone works together to keep making things run more efficiently.
 

You can also check out different courses and training videos offered by WooCommerce so you’ll know what to do to make the most of your storefront.

If you’re new to the WooCommerce platform, don’t be afraid to play around with it a bit. The more you explore, the better your chances of finding a theme, style, and plugin(s) you like.

 

WooCommerce isn’t completely flawless. But, it’s a great option for those on a budget, people with limited design experience, and anyone who wants to sell their products quickly from a platform that has worked for thousands of people.